Kate McCagg, Copywriter/Creative Director
2017 - PRESENT
Creative Director, Advertising Design and Experience Group: Amazon
Leading the development of advertising programs for external brands, designed to live across Amazon properties including the e-commerce site, Alexa, Amazon Studios and more.
2014 - 2017
Creative Director, Group Creative Director, Executive Creative Director: Havas Worldwide NY
Managing a group of 25+ creatives, developing global advertising campaigns in all media for brands such as K-Y, Woolite, Easy-Off, Liberty Mutual and Keurig.
2006 - 2014
Sr. Copywriter, ACD, Creative Director: Razorfish (SF & Portland)
Managed teams and created online advertising, web sites and social media campaigns for clients such as Microsoft, Nike, Levi's, Intel, Breville Appliances and Shutterfly.
Copywriter: Ogilvy & Mather NY
Created global advertising campaigns for brands such as American Express, DHL, SlimFast and Delta Airlines.
Copywriter: Young & Rubicam NY
Created global advertising campaigns for brands such as Sony, Computer Associates, Campbell’s Soup and AT&T.
Creative Recruiter: Young & Rubicam NY
Reviewed portfolios and hired copywriters and art directors according to agency needs. Catalogued and submitted agency work to advertising trade shows.
Bachelor of Journalism, 1999 University of Missouri-Columbia
Things my mom would brag about if she knew what they meant:
Work featured in Lürzer’s Archive, Creativity Magazine, The Communication Arts Interactive Annual, One Show, Kelly Awards, NY, SF & National ADDYs, Epica Awards, ad:tech Awards, Clios Future Gold, Cannes Young Lions