On Levi.com, we built a Google Maps Mash-up where users could virtually visit the town featured in the "We Are All Workers" campaign
Our Google Maps Mash-up allowed a deeper dive into the photography and video captured by a team at IFC that was hired by Levi's to document the revitalization of Braddock.
Homepage Takeover
YouTube Channel
We gave the public a chance to participate by donating to a Kickstart project that helped fund workshops at the Carnegie Library, a featured location in the campaign.
We created a branded infographic, developed in conjunction with Good.is
We aggregated content created by multiple agencies, along with IFC, on a branded content hub on Good.is
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