Shot by the incomparable Annie Liebovitz and inspired by the timeless Proust questionnaire, this campaign is some of the work of which I’m most proud for a couple of reasons. The first, it’s some of the only work that my internet-averse parents have seen in the flesh. The second, In order to sell the idea, I wrote each celebrity’s responses before they did, and I guessed right, like, 90% of the time. Keep scouring the USWeekly, kids. It totally pays off.