Coke asked the custom advertising team at Amazon to help promote the brand's partnership with the McLaren racing team. We recruited the drivers to make surprise deliveries before the US Grand Prix in Austin, and autograph limited edition gear to drop exclusively on Amazon. A shoppable custom page on Amazon served as the hub for the campaign and was promoted through social and paid media on Amazon and IMDB.
Limited edition, autographed McLaren gear dropped on Amazon for just four days. All four drops sold out in less than 60 seconds.
