The brief: Tell a rich, interactive story about the thoughtful design process Breville follows when they create their top-of-the-line appliances. Then show people how incredible a Breville appliance would look on their countertop.
The product designers at Breville do everything for a very good reason, and the results are stellar. To do their work justice, we felt the very welcome pressure to live up to that standard when we created the Concept to Kitchen experience. It featured rich, 3D renders of each flagship product, along with storytelling from the product development team and a configurable countertop experience that let users